![]() Let’s take a quick trip back in time to when PageRank was first created. John Mueller, Google’s Search Advocate, said on Twitter that PageRank is currently used in biology, neuroscience, chemistry, and physics. The following years showed that PageRank was indeed a breakthrough, and not just for search engines. The authors claimed that the exceptional accuracy of Google Search would result from using PageRank - being able to rank pages based on links exchanged between them. Larry Page and Sergey Brin introduced PageRank in 1998 in their patent titled “The anatomy of a large-scale hypertextual Web search engine.” The patent described their idea for an innovative search engine called Google and explained how it would produce more relevant results than competing systems. Learning the history of PageRank is not only absorbing but also offers a helpful context for planning a coherent SEO campaign. Over the last two decades, Google has reaped the benefits of using PageRank while having to fight various methods of abusing it by website owners simultaneously. PageRank helped Google conquer the web and tremendously impacted the SEO industry. Nowadays, Googlers rarely discuss PageRank, but it’s hard to imagine Google without it.
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